A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Up in smoke? UKIP use beermats to campaign

Beermats are often used in campaigns given, it is suggested though independent research, that they are read some 10 times before being discarded. Perhaps aware of this fact, UKIP MEP Godfrey Bloom launched a beer mat campaign aimed at rousing public opinion to have the blanket smoking ban in pubs overturned.

 

Clearly the beleaguered landlords of the UK’s public houses were for the most part, supportive of this initiative, given many want to provide their customers with the choice, rather than having blanket bans imposed by government.

 

Not for the first time, UKIP utilised beer mats to re-enforce their message, allowing the beermat to do the talking. Beer mats can now be ordered in smaller quantities making them ideal for smaller campaigns, targeted campaigns, promotions or brand building. Some beermat manufacturers will offer 1000 genuine pulp board beermats, printed in full colour both sides, for the princely sum of less than £100. This really places the beer mat in reach of the vast majority of small and medium sized business in the UK.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , | Leave a comment