A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

What is a BeerMat?

A beermat is a coaster used to rest glasses of beer or other beverages upon. They are used to protect the surfaces and because they are made of highly absorbent pulp board, they are used to absorb spillages. Of course, they only became mainstream once the major breweries recognised the benefit of advertising their range of beers, spirits or other alcoholic drinks on these beermats.

Beermats are widely used in UK public houses, with the average pub consuming around 1000 mats per month. In the past 10 years, new manufacturing processes have been introduced by the more ‘forward thinking’ manufacturer of beermats, whereby beermats can be designed, manufactured and printed in far smaller volumes, permitting many other businesses and organisations to benefit from the low cost, high impact offered by advertising on beermats.

For example, in the UK, one of the political parties, UKIP, utilised beermats to deliver their political messages during the 2004 elections. Similarly, the UK Police force have used them for anti-drink driving campaigns and local authorities for delivering messages related to recycling…in the latter case, the local authorities wanted to ensure that the beermat itself could be recycled, which of course, it could.

Their are alternative names or spellings to describe beermats, often spelt as beer mats, or referred to as dripmats (also, drip mats),  and in the United States and many other places they are invariably referred to as coasters. Whatever the preferred method used to describe these products, the reality is, there are probably as many “beermats” printed with non alcohol related messages on them as there are with a beer or spirit.

One word of caution though, there are an increasing number of companies using the generic term ‘beermats’ to sell inferior or fake products, depending on your view. A genuine beermat will be made out of the highly absorbent pulpboard and will typically be between 1mm and 1.6mm thick. The “fakes” are more often than not, constructed by printing onto paper and then mounting on board. The absorbency of these types of constructions is highly questionable, as of course is the durability…perhaps even worse, is they are often more expensive than traditional beermats!

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3 July, 2008 Posted by | General | , , , , , , , , , , | Leave a comment

What is beermat board?

Beermat board is produced from wood-pulp. The pulp is normally constructed from a mix of already recycled paper pulp (about 85%) and Scandinavian indigenous softwood. The softwood is typically purchased from forests that adhere to the ‘sustainable forestry program’ where more trees are planted than are felled.

This pulp is light brown in colour and unsuitable for printing purposes so a final sheet of chlorine-free bleached paper tops the bulk.

3 July, 2008 Posted by | General | , , , , | Leave a comment