A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Beer Mats? – Just the job!

In 2004, Pertemps used beermats to boost the number of applicants signing up on their jobs website.

 

Each beermat described, with humour, a different type of job available through their job portal. They used a total of 8 designs and distributed them around the pubs and clubs of the UK. This is yet another example of beermats being used to promote something that has nothing to do with alcohol, demostrating the power of this medium. No doubt they were encouraged by independent research which claims that a beer mat will be read 10 times before being finally, if reluctantly discarded.

 

Since 2004, UK based beermat printers have improved their printing methods allowing orders to be taken for as few as 1000 beermats, all for under £100, allowing beermats to be used by the mass market..at last!

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , | Leave a comment