A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Beer mats and the Metropolitan Police

The Police forces up and down the country are no strangers to using beermats to get their message across. However, the Metropolitan Police have used beermats on a number of high profile campaigns, which include, Domestic Violence, Anti-Drugs, Operation Trident, False Reporting as well as Stop & Search Recommendations.

 

Distributed into pubs within their jurisdiction, beermats have been a considered to be valuable additional medium to deliver direct messages straight to the target audience.

 

With the average public house consuming around 1000 beermats per month, messages delivered on a beermat can be fresh, informative and an excellent talking point. Some beermat manufacturers also offer distribution direct to pubs and clubs in a targeted area or nationally.

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4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , , | Leave a comment

Cancer awareness campaigns using beermats

Once again beermats prove their worth as a medium for delivering serious messages to a targeted audience. Every year, some 27,000 men are diagnosed with prostrate cancer and 10,000 die from this disease. The UK based ‘Prostate Cancer Charity’ launched a campaign called ‘Real Man’ which was aimed at raising awareness of this disease. The beermats featured a quiz which offered prizes which included £200 of Dixons vouchers.

 

This campaign, once again, proved how beermats can be utilised to deliver a serious message as well as offer a little fun. By utilising the option of printing different design on the front and back of the beermat, the charity maximised the impact of their message.

 

Whilst this particular campaign was targeted at men drinking in pubs, beer mats are often used for direct mail campaigns, free giveaways and at conferences. Some companies also offer pre-printed beermats with serious, fun and safety awareness messages.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , | Leave a comment

Finally, an online store selling pre-printed beermats!

Well not everyone has the time or inclination to have their own beermats printed, no matter how easy the process or inexpensive. We often need someone to do the thinking for us and why not?

A new online retailer has jost gone live, The Beermat Inn, offering a range of pre-printed beermats, all categorised to make selection an absolute breeze. They have put a lot of thought into the designs and the messages and by all accounts, the range is going to expand every week, so there is every reason to go back on a regular basis. Smart, yes? They also have a ‘wish list’ form, so visitors can tell them what sort of beermats they want in the future.

The pre-printed beermats offer a wide range of messages and topics. From Birthdays, through to weddings, anniversaries and other annual events such as Christmas and Halloween. There is a fun side and a serious side. For example, they have pre-printed beermats that offer sales messages, customer service messages and even life-saving tips, such as what to do with someone that has had a suspected heart attack, electric shock or in unconscious. So, all in all, quite useful.

For businesses, they have common ‘health & safety’ messages printed on the beermats, sales or closing tips for companies in the sales business and even tips, advice of just good practice for customer service people taking calls everyday, with their trusty mug of tea in front of them!

So, if you haven’t got the time or inclination to have your own mats printed, then why not take a look, if nothing else, it may provide you with the inspiration for your own range of beer mats.

3 July, 2008 Posted by | News | , , , , , | Leave a comment