A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Cancer awareness campaigns using beermats

Once again beermats prove their worth as a medium for delivering serious messages to a targeted audience. Every year, some 27,000 men are diagnosed with prostrate cancer and 10,000 die from this disease. The UK based ‘Prostate Cancer Charity’ launched a campaign called ‘Real Man’ which was aimed at raising awareness of this disease. The beermats featured a quiz which offered prizes which included £200 of Dixons vouchers.

 

This campaign, once again, proved how beermats can be utilised to deliver a serious message as well as offer a little fun. By utilising the option of printing different design on the front and back of the beermat, the charity maximised the impact of their message.

 

Whilst this particular campaign was targeted at men drinking in pubs, beer mats are often used for direct mail campaigns, free giveaways and at conferences. Some companies also offer pre-printed beermats with serious, fun and safety awareness messages.

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4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , | Leave a comment