A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Design a beermat competition

When in comes to widening the impact of a beermat message and maximising the return on their investment, the local county council of Neath Port Talbot undoubtedly lead the way. This forward thinking local authority decided that they would launch an anti-drink drive campaign during the summer months. This in itself is noteworthy; however, rather than simply pass the job to their advertising agency, they encouraged pupils from local schools to participate in the design of the beermats. Now that is clever!

 

Apparently, more than 300 entries were received from local pupils, resulting in 30,000 beermats being printed with 4 of the best designs submitted by the pupils. The council had originally intended to select one winner, but the quality was so high, they eventually opted for 4 designs. Fortunately beermats are flexible enough to offer up these types of changes.

 

The local authority was encouraged to use beermats to deliver their message after independent research has shown that a promotional beer mat will be seen and read ten times before being discarded. Beermats can be ordered though advertising agencies, promotional companies and of course, direct from the beermat manufacturer. Modern printing processes now mean that beermats no longer have to be ordered in multiples of 1m, in fact some beermat printers allow customers to order a few as 25 full colour, litho-printed beermats, now that is progress.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , , , | Leave a comment