A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

In the beermat we trust

When the Roman Catholic Church recognised that there had been a sharp decline in the number of priests, they decided to use beermats as part of the recruitment campaign. With many parishes having to cope without a priest, the church recognised that they needed a powerful, meaningful and innovative method of recruiting priest to the church. They opted for the powerful force of the beermat.

 

The beermats were distributed around pubs in the London area and supported with a poster campaign in the London underground. With an expectation that the number of priests would continue to decline, the campaign had to be innovative to succeed.

 

Once again beermats are proven to be an excellent medium for delivering messages to a targeted audience. There are several manufacturers of beermats in the UK who can design, manufacture and print bespoke campaign messages.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , | Leave a comment

Design a beermat competition

When in comes to widening the impact of a beermat message and maximising the return on their investment, the local county council of Neath Port Talbot undoubtedly lead the way. This forward thinking local authority decided that they would launch an anti-drink drive campaign during the summer months. This in itself is noteworthy; however, rather than simply pass the job to their advertising agency, they encouraged pupils from local schools to participate in the design of the beermats. Now that is clever!

 

Apparently, more than 300 entries were received from local pupils, resulting in 30,000 beermats being printed with 4 of the best designs submitted by the pupils. The council had originally intended to select one winner, but the quality was so high, they eventually opted for 4 designs. Fortunately beermats are flexible enough to offer up these types of changes.

 

The local authority was encouraged to use beermats to deliver their message after independent research has shown that a promotional beer mat will be seen and read ten times before being discarded. Beermats can be ordered though advertising agencies, promotional companies and of course, direct from the beermat manufacturer. Modern printing processes now mean that beermats no longer have to be ordered in multiples of 1m, in fact some beermat printers allow customers to order a few as 25 full colour, litho-printed beermats, now that is progress.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , , , | Leave a comment

Cancer awareness campaigns using beermats

Once again beermats prove their worth as a medium for delivering serious messages to a targeted audience. Every year, some 27,000 men are diagnosed with prostrate cancer and 10,000 die from this disease. The UK based ‘Prostate Cancer Charity’ launched a campaign called ‘Real Man’ which was aimed at raising awareness of this disease. The beermats featured a quiz which offered prizes which included £200 of Dixons vouchers.

 

This campaign, once again, proved how beermats can be utilised to deliver a serious message as well as offer a little fun. By utilising the option of printing different design on the front and back of the beermat, the charity maximised the impact of their message.

 

Whilst this particular campaign was targeted at men drinking in pubs, beer mats are often used for direct mail campaigns, free giveaways and at conferences. Some companies also offer pre-printed beermats with serious, fun and safety awareness messages.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , | Leave a comment