A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

In the beermat we trust

When the Roman Catholic Church recognised that there had been a sharp decline in the number of priests, they decided to use beermats as part of the recruitment campaign. With many parishes having to cope without a priest, the church recognised that they needed a powerful, meaningful and innovative method of recruiting priest to the church. They opted for the powerful force of the beermat.

 

The beermats were distributed around pubs in the London area and supported with a poster campaign in the London underground. With an expectation that the number of priests would continue to decline, the campaign had to be innovative to succeed.

 

Once again beermats are proven to be an excellent medium for delivering messages to a targeted audience. There are several manufacturers of beermats in the UK who can design, manufacture and print bespoke campaign messages.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , | Leave a comment

Students, Meningitis awareness and the Beer Mat

As far back as 2003, The Meningitis Trust together with the Union of Students in Ireland opted to use beermats to highlight awareness amongst students of meningitis B and also to remind students that there was a vaccine against meningitis C.

 

As part of the Student B Aware campaign, eye catching beer mats, supported by a poster campaign, were placed in one of the most popular places for students, the bar! Some 15,000 beermats were printed to deliver this very important message to the 18-23 year age group.

 

Once again, this is tangible proof of the benefits of utilising beermats as a campaign tool for delivering essential messages in a place where they will be read! In recent years, some beermat printers have introduced new printing methods allowing them to accept orders for much smaller quantities; in fact one is actually offering 1000 full colour, genuine pulp board beermats for just £95.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , | Leave a comment