A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Beermats & fly tipping, getting the message over

Everyone accepts that fly tipping is becoming an increaing problem as the cost of rubbish disposal in landfill sites increases every year. Now some of the local councils are using beermats, which coincidentally are themselves 100% recyclable, to deliver a hard-hitting message in relation to this illegal and anti-social activity.

Gateshead Council used 40,000 branded beermats to deliver quirky and innovative messages to raise awareness of the campaign aimed at capturing the public’s imagination and encouraging them to take ownership of their Borough.

Two distinctive designs were utilised bearing images of environmental crimes as well as details of the fines attached to the offence. One was aimed at street litter, such as takeaway rubbish and other forms of fast food waste, whilst the other was aimed at fly tippers. The council emphasised that anyone caught dropping litter could face a fine of up to £50 whilst fly tippers could risk fines of up to £50,000.

The beermats were distributed to local pubs and clubs who were said to have been fully behind the campaign and its virtues.

Beermats have become a popular and inexpensive medium for advertising, branding and campaign messages used by many governement agencies, charities and businesses to deliver their messages. Because they can now be ordered in smaller quantities, are typically litho-printed in full colour, they are perfectly suited to targeted campaigns. No longer the sole domain of breweries, beermats are being used in mailers, at shows, as business cards and in upmarket restaurants and hotels.

14 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , , , , , , , | Leave a comment

Don’t be seduced into buying fake beermats

Ask any landlord, industry player or beermat collector and they will instantly tell you that a genuine beermat is made from wood-pulp and there is a very simple reason for that, it is the pulp that provides the beermat with it’s absorbency qualities.

 

The fact that for decade’s beermats have been made from pulp-wood for very good reason, there has recently been a plethora of companies offering ‘fake’ beermats, in other words, beermats that are not made from pulp. Why does it really matter? Well these beermats are quaintly described as ‘constructed beermats’ that is to say they are typically made by gluing printed paper onto the top and bottom of board to create the “beermat”. Whilst this may look pretty and may even justify the description of a beermat, there the similarities remain.

 

Constructed beermats, or as the experts might argue, fake beermats, may act as an advertising medium, but because the print is onto paper, thee beermats are simply unable to absorb liquid without coming apart. Typically as the constructed beermats come into touch with water, the paper simply comes away or curls from the board, leaving an unsightly mess. In addition, when water liquid comes into touch with printed paper, most people already know the outcome, streaks of wet print!

 

So why do people offer fake, constructed beermats? For the most part, it is based on price, in the past it has been easier and cheaper to print short runs on coasted paper and then construct the beermat. This is because beermat board has to be printed on specialized print presses which can deal with the thickness of the board, whilst constructed beermats can be printed on virtually any press. However, some of the beermat companies have introduced printing practices that allow short runs of pulp-wood beermats, yes litho printed, full colour runs on pulp-wood board….in fact one UK company offers runs starting at just 25 beermats!

 

Why are fake beermats still offered? Well given they are considerable less useful that a genuine beermats and that there is a real and practicable alternative, perhaps it is profit, the only way to be certain is to ask the people that continue to push these constructed beermats.

 

Whilst in the past there may have been some justification in offering constructed beermats, in spite of the fact that these mats had few, if any of the properties of a genuine pulp-wood beermats, it does seem difficult to justify now!

 

9 July, 2008 Posted by | General | , , , , , , , , , , , , , , | Leave a comment