A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Beer mats and the Metropolitan Police

The Police forces up and down the country are no strangers to using beermats to get their message across. However, the Metropolitan Police have used beermats on a number of high profile campaigns, which include, Domestic Violence, Anti-Drugs, Operation Trident, False Reporting as well as Stop & Search Recommendations.

 

Distributed into pubs within their jurisdiction, beermats have been a considered to be valuable additional medium to deliver direct messages straight to the target audience.

 

With the average public house consuming around 1000 beermats per month, messages delivered on a beermat can be fresh, informative and an excellent talking point. Some beermat manufacturers also offer distribution direct to pubs and clubs in a targeted area or nationally.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , , , | Leave a comment

Beermats Help the Aged

Beermats were used in a campaign to raise awareness of the plight of old people living on their own at Christmas, on behalf of UK charity, Help the Aged. The hard-hitting campaign used a colourful beermat design to draw attention to the beermats and offered up a story of an old age pensioner living in isolation on the reverse of the mat.

 

Apart from these heart rendering stories, there was also a call to action for readers of the beermats. This called for them to use their mobile phone to send a ‘reverse-billed’ text which would result in a donation of £3 for the charity Help the Aged.

 

This was a prime example of beermats being used to deliver a serious messages as well as a tool to raise funds for a worthy cause. It further demonstrated the use of a beermat to encourage a call to action from the reader.

4 July, 2008 Posted by | Beermat Campaigns | , , , , , , , | Leave a comment