A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Pre-Printed Beer Mats available online – Beer Mat Inn

Beer mat enthusiasts that are not in a position to order bespoke mats should consider buying pre-printed beer mats.

The Beer Mat Inn is an online retailer of pre-printed beer mats offering a range of themes. These include beer mats suitable for weddings, Birthdays, Christmas, Twitter addresses as well as themed mats such as fruit, animals, birds, cats and dogs. They also provide national flags and even their own range of unique Smile Face beer mats. The Beer Mat Inn is adding to their range every week.

Because beer mats are supposed to be functional as well as visually pleasing, the mats provided by The Beer Mat Inn are genuine, made with a pulpwood substrate and the designs are litho-printed directly onto the board. In fact, the mats are made by a UK based beer mat manufacturer. All too often, consumers are offered cheap alternatives, which are typically designs printed on paper and then mounted (glued) onto a substrate which may or may not be pulpwood. However, whilst these “beer mats” may look good out of the box, in does not take Einstein to work out what happens when you place this type of may anywhere near liquid!

So, if you are looking for an inexpensive way of owning your very own beer mats, without breaking the bank, take a look at The Beer Mat Inn. They also offer blank (plain) beer mats for art workers and other crafts.

Advertisements

4 November, 2013 Posted by | General, News | , , , | Leave a comment

Beermat manufacturer, sorry, supplier Zyan buy beermat domains

The latest beer mat news is that Solent Media Limited trading as Zyan Design & Print has just purchased two .com beermat domains to “facilitate expansion”, at a cost of $10,000. The intention is laudable, but purists may claim that their money would have been better spent toward a deposit for the purchase of a print press, rather than a domain or two. There is nothing wrong with selling beermats, many print brokers, dealers, agencies, promotional houses, print suppliers and advertising houses do, but there is no evidence that these companies claim to be a beermat manufacturer in the process.

So, can you claim to be a manufacturer if you are not? The short answer is you can claim to be virtually anything, but it doesn’t mean you are, perhaps only that you simply aspire to be something else. Who knows, but here is the actual definition of a ‘manufacturer’: “a person or company in the business of manufacturing; esp., a factory owner”.  So, if you advertise and take orders for beermats, then place that order on a beermat manufacturing company, who then go on to manufacture the beermats, are you a beermat manufacturer? I think not!

This is the ‘title’ on Zyan’s beermats page as of today’s date: Beer mats, drip mats printer and manufacturer – Zyan Design & Print. Of course they are not alone, there is another Beermat Company using Google Advertising in which they claim that there is “no middleman”. Right, so this particular Beermat Company, doesn’t print their own beermats, but they claim in their advertising that there is no middleman. They also, by the way, claim to be a beermat manufacturer. What is the world coming to? Perhaps it is the Internet that facilitates or allows claims that are difficult for casual observers to substantiate? I know for example, that I would like to be 6′ 2″ tall, but if anyone was to meet me, they would quickly work out that I am a good 4″ shorter. But, if I made this claim on the Internet, who would know?

So what’s my beef? Well, there are dozens of highly professional companies out there that are actively selling printed beermats, but do not feel the necessity to claim to be the manufacturer. They offer a service, but they are not on a level playing field, because there is an implication, or perhaps a perception that, by dealing with a manufacturer the price will be cheaper, there is more control over the manufacturing process or maybe the service will be faster. Arguably, if there was no sales or commercial advantage, why would anyone claim to be a manufacturer when they don’t own a press?

There is NO reason why any individual or company should not buy their beermats through an intermediary, in fact, many choose to do so. But, I believe it is fundamentally wrong for any business to claim to be a manufacturer, when in reality they are an intermediary. If you offer a good service, your prices are competitive and you deliver on your promises, it is possible to be successful and candid.

4 February, 2009 Posted by | General, News | , , , , , , , , , , , , | 7 Comments

Thirstys reject claim from small beermat supplier

Thirstys.co.uk Limited a well established, UK based manufacturer of beermats, has rejected, what they argue amounts to a spurious and unfounded a claim by The Beermat Corporation Limited, over the use of the generic term ‘the beer mat company’.

UK registered, but Dutch controlled beer mat supplier, The Beermat Corporation Limited (“TBCL”), has attempted to claim a monopoly right to the generic term ‘the beer mat company’, insisting that Thirstys.co.uk Limited (Thirstys) use of the domain beermatcompany.co.uk, amounted to a case of ‘passing off’. In doing so, solicitors acting on behalf of TBCL, have attempted to secure assurances and claim rights to the domain’s; www.beermatcompany.com and www.beermatcompany.eu, which have been registered to Thirstys since April 2006.

A spokesperson for Thirstys.co.uk Limited said, “Quite apart from the fact that we do not use the term ‘the beer mat company’ in any of our advertising, we find it incomprehensible that any company should be so aggorant as to try and claim monopoly rights over the term ‘beer mat company’ in what is quite clearly a generic term used by many companies to describe their activities within the beermat market. ”

Thirstys also flatly rejected a claim by TBCL that the use of domain names which include the words “beermatcompany” amounts to passing off. The Thirstys spokesperson added, “The temerity of the principals at The Beermat Corporation astounds us. To claim that Thirstys could be guilty of passing off is simply ridiculous, not least because we, quite clearly, would not try and pass ourselves off as a company that is a foreign controlled beer mat supplier, when we are actually a UK based, and controlled, manufacturer of beer mats. Quite apart from the obvious, our sites clearly include the well known Thirstys logo and repeatedly make reference to our company name. ”

Thirstys have been angered by the actions and claims of TBCL, which they see as offering up a weak, ill conceived, baseless and retaliatory response to Thirstys warning to TBCL, over their blatant use of the term “Thirsty” in their Google Adword advertising. Thirstys argue strongly that they have built up substantial value in the term Thirstys and the use of this term, is being used to target Thirstys customers, given, unlike The Beermat Corportation Limited, Thirstys.co.uk Limited is a UK controlled, uk based, manufacturer of beermats, whereasThe Beermat Corporation Limited, whilst being registered in the UK and claiming to be a manufacturer, is in fact operating from an accommodation address, has no manufacturing or print plant and is controlled from Holland.

A defiant Thirstys has made clear that, whilst they completely understand why a company may want to be associated with a well established and genuine UK based manufacturer of beermats, they cannot, nor will they stand idly by whilst any organisation attempts to capitalise on this by claiming exclusive rights to the term ‘beermat company’.

There are in fact just 4 manufacturers of genuine beermats in the UK, these organisation have UK based employees and at least one printing press, this list does not include The Beermat Corporation Limited, which is believed to use one of the UK beermat manufacturers to print its beermats.

Thirstys believe that the use, by The Beermat Corporation Limited of the website description, ‘The Beer MatCorporation Ltd are a[sic] manufacturers[sic] and printer [sic] of customised beer mats, drinks coasters and drip mats Based in Lancashire, UK’. is in itself misleading.  This is because, firstly, the generally accepted definition of a manufacturer is “a person or company in the business of manufacturing’ esp., a factory owner“. Whereas The Beermat Corporation Limited do not appear to own any print press in the UK and in fact, are understood to outsource the printing to one of the 4 UK manufacturers. Secondly, the suggestion that the company is based in Lancashire, whilst technically true, it is open to interpretation, because, whilst it may be registered in Manchester (not Lancashire), Thirstys understand that the business is actually using an accommodation address which is believed to be shared by up to 200 other companies. In addition, Thirstys has been unable to establish that there are any UK based employees of The Beermat Corporation Limited, though is says that it is prepared to correct this statement if this turns our to be incorrect.

The Thirstys spokesperson closed by saying “There are many genuine, UK based beermat companies in the UK and the vast majority offer an excellent service and do not find it necessary to describe themselves as beermat manufactuer. We welcome competition in the market, which helps create a larger market for beermats and ensures that we all kept on our toes. That said, we firmly draw the line on anyone attempting to claim an automatic right to domain names that use a generic term and we will, as always, protect our position”.

26 September, 2008 Posted by | General, News | , , , , , , , , | Leave a comment

Thirstys, UK based beermat company issue an advisory

UK based beermat manufacturer, Thirstys.co.uk Limited have taken the unusual step of advising their existing and potential customers of an advertisement currently running with Google Adwords is using the term ‘Thirsty?’. The company believe the use of this word is likely to cause confusion in the market given Thirstys is a well know brand in the UK and the name is synonymous with beermat manufacturing.

A company spokesperson said “We have had a number of customers indicate that they believed this advertisment was for our company and they have responded in accordance with this belief. The principle issue here, is that it is very clearly not difficult to confuse the term ‘Thirsty?’ with our own trademark ‘Thirstys’.

Added to which, because the website uses a generic name ‘beermatcompany.com, the casual browser is given no clue that this website has nothing to do with Thirstys until they reach the site. From what we can ascertain, whilst describing themselves as a manufacturer, this organisation does not actually own a print press. In addition, despite the fact that it publishes a UK address (which is shared by as many as 200 other companies), try as we might, we have been unable to identify any UK based employees, only a director based in Holland. For the record we wish to state that Thirstys.co.uk Limited have no association with The Beermat Company or The Beermat Corporation Limited and we shall be seeking guidance from our legal advisors legal advisors in relation to the form of this particular advertisement.”

In the meantime, Thirstys have asked that any individual or company that may have experienced similar confusion as a consequence of this advertisement to get in touch with them.

18 July, 2008 Posted by | News | , , , , , , , , | Leave a comment

Free beermats for UK pub landlords

Nothing in the world is free, or so the saying goes, but a UK based beermat manufacturer has just turned this concept on it’s head by offering free beermats for landlords of public houses in the UK. Yes licensees can now register to receive free beermats.

With the average public house consuming more than 1000 beer mats a month and the major breweries reducing the number of beermats available to landlords, this is likely to be welcomed. UK beermat manufacturer Thirstys, has launched a programme allowing landlords or licensees to register for free beermats. Working hand in glove with companies seeking to promote their products, messages or brand, Thirstys will distribute free beer mats to participating landlords.

3 July, 2008 Posted by | News | , , , , , , , , | Leave a comment

Finally, an online store selling pre-printed beermats!

Well not everyone has the time or inclination to have their own beermats printed, no matter how easy the process or inexpensive. We often need someone to do the thinking for us and why not?

A new online retailer has jost gone live, The Beermat Inn, offering a range of pre-printed beermats, all categorised to make selection an absolute breeze. They have put a lot of thought into the designs and the messages and by all accounts, the range is going to expand every week, so there is every reason to go back on a regular basis. Smart, yes? They also have a ‘wish list’ form, so visitors can tell them what sort of beermats they want in the future.

The pre-printed beermats offer a wide range of messages and topics. From Birthdays, through to weddings, anniversaries and other annual events such as Christmas and Halloween. There is a fun side and a serious side. For example, they have pre-printed beermats that offer sales messages, customer service messages and even life-saving tips, such as what to do with someone that has had a suspected heart attack, electric shock or in unconscious. So, all in all, quite useful.

For businesses, they have common ‘health & safety’ messages printed on the beermats, sales or closing tips for companies in the sales business and even tips, advice of just good practice for customer service people taking calls everyday, with their trusty mug of tea in front of them!

So, if you haven’t got the time or inclination to have your own mats printed, then why not take a look, if nothing else, it may provide you with the inspiration for your own range of beer mats.

3 July, 2008 Posted by | News | , , , , , | Leave a comment