A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Beermat manufacturer, sorry, supplier Zyan buy beermat domains

The latest beer mat news is that Solent Media Limited trading as Zyan Design & Print has just purchased two .com beermat domains to “facilitate expansion”, at a cost of $10,000. The intention is laudable, but purists may claim that their money would have been better spent toward a deposit for the purchase of a print press, rather than a domain or two. There is nothing wrong with selling beermats, many print brokers, dealers, agencies, promotional houses, print suppliers and advertising houses do, but there is no evidence that these companies claim to be a beermat manufacturer in the process.

So, can you claim to be a manufacturer if you are not? The short answer is you can claim to be virtually anything, but it doesn’t mean you are, perhaps only that you simply aspire to be something else. Who knows, but here is the actual definition of a ‘manufacturer’: “a person or company in the business of manufacturing; esp., a factory owner”.  So, if you advertise and take orders for beermats, then place that order on a beermat manufacturing company, who then go on to manufacture the beermats, are you a beermat manufacturer? I think not!

This is the ‘title’ on Zyan’s beermats page as of today’s date: Beer mats, drip mats printer and manufacturer – Zyan Design & Print. Of course they are not alone, there is another Beermat Company using Google Advertising in which they claim that there is “no middleman”. Right, so this particular Beermat Company, doesn’t print their own beermats, but they claim in their advertising that there is no middleman. They also, by the way, claim to be a beermat manufacturer. What is the world coming to? Perhaps it is the Internet that facilitates or allows claims that are difficult for casual observers to substantiate? I know for example, that I would like to be 6′ 2″ tall, but if anyone was to meet me, they would quickly work out that I am a good 4″ shorter. But, if I made this claim on the Internet, who would know?

So what’s my beef? Well, there are dozens of highly professional companies out there that are actively selling printed beermats, but do not feel the necessity to claim to be the manufacturer. They offer a service, but they are not on a level playing field, because there is an implication, or perhaps a perception that, by dealing with a manufacturer the price will be cheaper, there is more control over the manufacturing process or maybe the service will be faster. Arguably, if there was no sales or commercial advantage, why would anyone claim to be a manufacturer when they don’t own a press?

There is NO reason why any individual or company should not buy their beermats through an intermediary, in fact, many choose to do so. But, I believe it is fundamentally wrong for any business to claim to be a manufacturer, when in reality they are an intermediary. If you offer a good service, your prices are competitive and you deliver on your promises, it is possible to be successful and candid.

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4 February, 2009 - Posted by | General, News | , , , , , , , , , , , ,

7 Comments »

  1. Well I cannot fault your logic. I know businesses do have a habit of using creative licence, but claiming to be a manufacturer when you are a supplier is probably going a little too far. As a collector, this type of information is always worth knowing, because we do not want to be wasting our time. As a potential customer, I would certainly want to know exactly who I was dealing with. 😦

    Comment by The Beermat Collector | 4 February, 2009

  2. I bought some beermats from a guy that claimed to be a beermat manufacturer (not Zyan) in July last year. He said that his press was based in north west England, promised a 10 day turnaround and promptly went on holiday. I subsequently found out that he was not a beermat manufacturer, the address I was given was apparantly an accomodation address, the company had not filed accounts and he was actually based in Europe. I ended up having to can my promotion. My advice is, establish that the company you are dealing with is a manufacturer, there are only two, Thirstys and Mosaic, or go to a professional print broker, dealer etc. Don’t do what I did, and get waylaid by the headline price, it doesn’t matter how cheap it is if they cannot deliver on their promises.

    Comment by Unhappy Buyer | 5 February, 2009

  3. If Mr Zyan is really a beermat manufacturer, maybe he can come on this blog and tells us where his “six-colour KBA Planeta” is installed? If he continues with this claim, maybe we should consider publicising precisely where the Planeta is based and who owns it? The clue is in the “six colour” claim. No prizes for guessing eh?

    Comment by Beemat Gossip | 6 February, 2009

  4. Far be it for me to cast aspersions on those claiming to be beermat manufacturers when they are not, but….

    Zyan is NOT a beermat manufacturer, in fact, as I understand it, the guy that runs it has an office at his dad’s internet service provider business. Anyone that wants to check only has to complete a Google search on his address.

    As for The Beermat Corporation, another company that claims to be a manufacturer, his business is based in Holland or Belgium, can’t remember which, but the address in Lancashire is an accommodation address, shared with loads of other companies. A quick check with companies house will also show that the company is in the first stage of dissolution.

    These guys need to catch a wake up, stop pretending to be something they are clearly not and start trading and selling on their own merits, the same as the rest of us. Well done Mr Beermats for highlighting this issue, there are a good number of us that are more than a little fed up with businesses exaggerating their claims.

    Comment by The TruthSayer | 16 February, 2009

  5. The Truth Sayer: I don’t know a great deal about the two small companies you are referring to, because they are not mainstream suppliers. But, I would ask this…why are the real beermat manufacturers continuing to supply businesses that are claiming to be manufacturers when they so clearly are not?

    What self-respecting beermat manufacturer would knowingly supply a company that is promoting itself as a manufacturer, when is so clearly isn’t one? This assumes that the manufacturer knows of course, but if they do not, perhaps they should.

    Comment by Beermat Gossip | 17 February, 2009

  6. What is the matter with these guys?

    You just know they have read this posting, yet they still carry on claiming to be beermat manufacturers when they are not. Have they come here and issued denials? No! Lets hope that the ASA starts to look at unsubstantiated claims made by companies advertising on the web, better still, that Google prevents false claims being used in their adverts.

    Comment by The Truth Sayer | 1 April, 2009

  7. I see that The Beermat Corporation Limited has now been dissolved. You would have thought that they would make that obvious on their website. Still, it is a warning to anyone thinking of placing an order with them, because you cannot place an order with a company that has been dissolved.

    http://wck2.companieshouse.gov.uk/98982ebdb0bc9d0e13d6f9a7ba10ae73/compdetails

    Name & Registered Office:
    THE BEERMAT CORPORATION LIMITED
    CARIOCCA BUSINESS PARK
    2 SAWLEY ROAD
    MANCHESTER
    GREATER MANCHESTER
    M40 8BB
    Company No. 05452462

    Status: Dissolved 12/05/2009
    Date of Incorporation: 13/05/2005
    Country of Origin: United Kingdom

    Comment by Beermat Gossip | 15 May, 2009


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