A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

Beermat manufacturer, sorry, supplier Zyan buy beermat domains

The latest beer mat news is that Solent Media Limited trading as Zyan Design & Print has just purchased two .com beermat domains to “facilitate expansion”, at a cost of $10,000. The intention is laudable, but purists may claim that their money would have been better spent toward a deposit for the purchase of a print press, rather than a domain or two. There is nothing wrong with selling beermats, many print brokers, dealers, agencies, promotional houses, print suppliers and advertising houses do, but there is no evidence that these companies claim to be a beermat manufacturer in the process.

So, can you claim to be a manufacturer if you are not? The short answer is you can claim to be virtually anything, but it doesn’t mean you are, perhaps only that you simply aspire to be something else. Who knows, but here is the actual definition of a ‘manufacturer’: “a person or company in the business of manufacturing; esp., a factory owner”.  So, if you advertise and take orders for beermats, then place that order on a beermat manufacturing company, who then go on to manufacture the beermats, are you a beermat manufacturer? I think not!

This is the ‘title’ on Zyan’s beermats page as of today’s date: Beer mats, drip mats printer and manufacturer – Zyan Design & Print. Of course they are not alone, there is another Beermat Company using Google Advertising in which they claim that there is “no middleman”. Right, so this particular Beermat Company, doesn’t print their own beermats, but they claim in their advertising that there is no middleman. They also, by the way, claim to be a beermat manufacturer. What is the world coming to? Perhaps it is the Internet that facilitates or allows claims that are difficult for casual observers to substantiate? I know for example, that I would like to be 6′ 2″ tall, but if anyone was to meet me, they would quickly work out that I am a good 4″ shorter. But, if I made this claim on the Internet, who would know?

So what’s my beef? Well, there are dozens of highly professional companies out there that are actively selling printed beermats, but do not feel the necessity to claim to be the manufacturer. They offer a service, but they are not on a level playing field, because there is an implication, or perhaps a perception that, by dealing with a manufacturer the price will be cheaper, there is more control over the manufacturing process or maybe the service will be faster. Arguably, if there was no sales or commercial advantage, why would anyone claim to be a manufacturer when they don’t own a press?

There is NO reason why any individual or company should not buy their beermats through an intermediary, in fact, many choose to do so. But, I believe it is fundamentally wrong for any business to claim to be a manufacturer, when in reality they are an intermediary. If you offer a good service, your prices are competitive and you deliver on your promises, it is possible to be successful and candid.

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4 February, 2009 Posted by | General, News | , , , , , , , , , , , , | 7 Comments