A blog all about ‘Beer Mats’

All about beermats, dripmats and coasters!

In the beermat we trust

When the Roman Catholic Church recognised that there had been a sharp decline in the number of priests, they decided to use beermats as part of the recruitment campaign. With many parishes having to cope without a priest, the church recognised that they needed a powerful, meaningful and innovative method of recruiting priest to the church. They opted for the powerful force of the beermat.

 

The beermats were distributed around pubs in the London area and supported with a poster campaign in the London underground. With an expectation that the number of priests would continue to decline, the campaign had to be innovative to succeed.

 

Once again beermats are proven to be an excellent medium for delivering messages to a targeted audience. There are several manufacturers of beermats in the UK who can design, manufacture and print bespoke campaign messages.

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4 July, 2008 - Posted by | Beermat Campaigns | , , , , , , ,

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