Beer Mats get the message across

No doubt about it, if you want to get your message across to a wide audience, then the humble beermat is about as good as it gets! With new manufacturing processes, it is now possible to print much smaller volumes of beermats and at a price that makes it a truly mass market advertising, promotions and marketing tool.

More and more companies are now turning to beermats to get their message across, including the UK Police force, cancer research companies, local authorities with environmental messages to name but a few. Some of the more forward thinking governement agencies and charities have even managed to get their beermats paid for. How, by selling the reverse of the beermat to a third party. Becuase beermats can have different design both front and back, a charity for example, could have their message on one side and their ’sponsors’ on the other.

Other companies getting in on the act are taxi and and private hire businesses. They have recognised that 1000 full colour beermats for under £100 can really get their advertising message over to a targeted audience.

For those that are concerned about the environment, genuine beermats are made of pulp board, you have to be careful, there are a good number of ‘fales’ out there, therefore, genuine beermats are 100% recyclable.

Some beermat manufacturers, such as UK based Thirstys, even offer distribution. So you can order 100,000 beermats and have them delivered to a targeted number of pubs in you area. Great! That notwithstanding, the landlords are often grateful for free beermats, given the average pub will consume 1000 beermats per month. But because beermats are reusable, you can be sure, that before they get replaced, they will have been seen by 100’s of people.

Now it is even possible to buy pre-pinted beermats, for Birthdays, anniversaries, or if you prefer, business, customer service and sales message. These can typically be purchased online through Beermat Stores.

So next time you see a beermats, remember it probably has a story to tell and the people using this medium are wise to the ways of making their advertising money work for them and if that was not enough, they probably care about the environment as well.